With over six years of experience in healthcare, technology, economic development, tourism, and higher education marketing, Matthew is a forward-thinking strategist who knows how to deliver compelling creative. He’s a creative visionary who can push a project to completion, getting the best work out of those he manages. From message development to creative concept generation, his firm grasp of design principles and advertising strategies has allowed his client presentations to consistently inspire and please. 

 

Experience


Senior Marketing Coordinator

Eddy Alexander
July 2017-present

 

Oversaw all creative projects, guiding strategy and creative concepts for freelance designers, copywriters, and production personnel; serving as lead designer; managing production timelines; crafting and delivering client presentations; and ensuring a high standard of creative excellence.

  • Served as art director for brand identity design projects, overseeing team of freelance designers and offering my own design for logos, collateral items, brand identity graphics, and websites.

    Projects include designs for Street Ransom, Pierce IEP Consulting, Virginia Tech (University visual identity), Acuity Inc.

  • Served as creative director for print and digital advertising campaigns, overseeing copywriting, project management, production, design, and freelance contractor coordination for ads placed in national publications such as Wired Magazine and US News and World Report and DC’s Union Station.

    Clients include Virginia Tech, Kendal at Lexington, Botetourt County,, Roanoke County, Floyd County, New River Valley, and others.

  • Assisted marketing strategy and execution for Virginia Tech, Floyd County, New River Valley, and more, crafting brand awareness, lead generation, and social engagement plans.


Communications and Media Relations Director

Virginia Tech Athletics -
August 2013 - April 2015

Devised and executed social media content strategies for national audience for multiple accounts, designing data-driven infographics and online ads on Photoshop and InDesign. Also maintained web content on hokiesports.com, writing press releases and news stories on a nearly daily basis.


Provided content development and copywriting for church website and implemented best-practice SEO. Also developed youth ministry to nurture the christian faith of local students providing organizational leadership and strategic planning.

Director of Youth Ministry and Communication

Christ the King Presbyterian Church
March 2015 - June 2018


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