Art director and brand strategist with six years of experience in design and marketing.

Proven experience in healthcare, tourism, economic development, technology, athletics, and higher education marketing.

 

Elevating Kendal’s regional brand

 

Served as creative director and lead designer, leading concept development, message development, and brand strategy; ensuring strict adherence to project schedule and managing client and vendor communication; and led the design effort for all ads in the campaign. 

With strategic placements in regional publications, industry publications, and a targeted digital platform, the campaign resulted in increased brand awareness and sales. 

 

 

Print ads

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Virginia Tech’s first national brand awareness campaign

 

Served as creative project manager and graphic designer, organizing collaboration with contracted designers, placement vendors, photography team, and client personnel, and ensuring strict adherence to project schedule. Also designed and delivered ads for a Union Station takeover in DC and a number of national print publications including US News & World Report and Wired Magazine. 

 

 
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Establishing a visual brand

 

Served as creative director and lead designer, overseeing and executing all design and concept development, and ensuring strict adherence to creative project schedule.

Served Botetourt County by building a visual identity system out of their existing logo elements in order to establish a recognizable visual presence in the econonic development space with the design of banners and print ads.

 
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Creating a visual identity with a heart

 

Served as creative director and lead designer, overseeing and executing all design and concept development, and ensuring strict adherence to creative project schedule. 

This brand new identity positioned Pierce IEP Consulting to be an empathetic expert in Individual Education Plan (IEP) development, able to support and empower special needs families. The visual mark communicates a sense of both optimism and compassion, while maintaining a professional and assertive look. 

 

 
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Establishing the look of technology made for fun

 

Served as creative director and lead designer, overseeing and executing all design and concept development, and ensuring strict adherence to creative project schedule. 

Helped Bluebird Snow - a new business venture utilizing breakthrough water molecule technology that allows snow blowing at higher temperatures - achieve a look of excitement, innovation, and out-of-the-box disruption in a space crowded with established brands.

 
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A new look for the bold and strong

 

Served as creative director and lead designer, overseeing and executing all design and concept development, overseeing design personnel, and ensuring strict adherence to creative project schedule.

Created a new visual identity for the Roanoke-based advocacy and after-care non-profit for women affected by sexual exploitation, Street Ransom. The new look communicates the gravity of their task and the sense of urgency required in the fight, while keeping the dignity of their organization to do this work apparent.

 

 
 
 
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